This course is designed to take the mystery out of Capsim and replace guesswork with clarity. Instead of drowning in calculations, you’ll focus on what really matters: strategy, decision-making, and consistent execution. The heavy math is handled for you with streamlined spreadsheets, leaving you free to concentrate on the business logic behind every choice.
Across the simulation, you’ll learn how to:
R&D: Design, update, and position products that customers actually want.
Marketing: Master pricing, promotion, and forecasting to capture demand.
Production: Schedule output, balance capacity and automation, and avoid overproduction.
Finance: Raise capital, manage leverage and liquidity, and avoid emergency loans.
TQM & HR: Use the benefits that these modules offer to the maximum.
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Introduction
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Research and Development (R&D)
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Customer Survey Score
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Marketing
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Production
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Finance
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Human Resources
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Total Quality Management
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Balanced Scorecard
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Concepts for Everyday Business
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Conclusion
What you’ll learn
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Understand every department’s role and how decisions in R&D, Marketing, Production, and Finance interconnect.
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Drift rates, capacity, automation, forecasting, and everything else — not just what to click, but why it matters.
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You will predict outcomes instead of reacting to them.
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Turn the Capstone Courier and Industry Reports into your most powerful tools by learning where the real insights hide.
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Build forecasts, production schedules, and financial strategies directly from data, not assumptions.
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Develop the ability to see the whole company in numbers — connecting survey scores, margins, and cash flow into one clear picture.
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Understand how pricing, product development, operations, and finance mirror real-world corporate strategy.
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Build the analytical habits that great managers use — forecasting demand, managing leverage, and leading cross-functional teams.
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Walk away with practical skills that extend beyond the classroom and into any business environment.